1. Who We Are
Diamor Ltd ("Diamor", "we", "our", "us") is a luxury watch retailer registered in England and Wales (Company No. 09876543) with its registered office at 14 Bond Street, London W1S 1DA. We are the data controller for the personal data we collect through this website.
2. What Data We Collect
We may collect and process the following categories of personal data:
- Identity data: first name, last name, title
- Contact data: email address, telephone number, billing and delivery address
- Transaction data: details of products purchased, payment method (we do not store full card details)
- Technical data: IP address, browser type and version, time zone, operating system
- Usage data: information about how you use our website
- Marketing preferences: your preferences for receiving communications from us
3. How We Use Your Data
We use your personal data for the following purposes:
- To process and fulfil your orders
- To manage your account and relationship with us
- To send transactional communications (order confirmations, shipping updates)
- To send marketing communications where you have consented or where we have a legitimate interest
- To improve our website and services
- To comply with legal obligations
4. Legal Basis for Processing
We process your personal data on the following legal bases: performance of a contract; compliance with a legal obligation; our legitimate interests (improving our services, fraud prevention); and, where required, your consent.
5. Data Sharing
We share your personal data with: payment processors (Stripe); logistics partners for order fulfilment; analytics providers (Google Analytics); and professional advisors. We do not sell your personal data to third parties.
6. International Transfers
Some of our service providers are based outside the UK/EEA. Where we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.
7. Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting obligations. Transaction records are retained for 7 years in accordance with HMRC requirements.
8. Your Rights
Under UK GDPR, you have the right to: access your personal data; correct inaccurate data; request erasure; restrict processing; data portability; and to object to processing. To exercise any of these rights, contact us at privacy@diamor.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
9. Cookies
We use cookies and similar tracking technologies. For full details, please see our Cookie Policy.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by a prominent notice on our website. The "last updated" date at the top of this page indicates when the policy was last revised.
11. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact our Data Protection Officer at privacy@diamor.com or write to us at 14 Bond Street, London W1S 1DA.